Privacy policy

Last updated: February 27, 2025

This Privacy Policy describes how biophenolics (hereinafter, the "Site," "we," or "our") collects, uses, and discloses your personal information when you visit or use our services, make a purchase at biophenolics-dev.myshopify.com (hereinafter, the "Site"), or communicate with us in any other way regarding the Site (collectively, the "Services"). For the purposes of this Privacy Policy, the terms "you" and "your" refer to you as a user of the Services, whether as a customer, website visitor, or any other individual whose information we have collected in accordance with this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to this Privacy Policy

This Privacy Policy may be updated from time to time to reflect changes in our practices or for any other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other measures required by applicable law.

Collection and Use of Your Personal Information

To provide the Services, we collect personal information about you from a variety of sources as described below. The information we collect and use varies depending on how you interact with us.

In addition to the specific uses outlined below, we may use the information we collect to communicate with you, provide or improve the Services, comply with applicable legal obligations, enforce applicable terms of service, and protect or defend the Services, our rights, those of our users, and others.

Personal Information We Collect

The types of personal information we obtain about you depend on how you interact with our Site and how you use our Services. The term "personal information" is used to refer to information that identifies or describes you individually, as well as information that can be related or associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly From You

The information you provide directly through our Services may include:

  • Contact details: including your name, address, phone number, and email address.

  • Order information: including your name, billing address, shipping address, payment confirmation, email address, and phone number.

  • Account information: including your username, password, security questions, and other information used for account security purposes.

  • Customer service information: including information you choose to include in communications with us, such as when sending a message through the Services.

Some Service features may require you to provide certain information about yourself directly. You may choose not to provide this data; however, this may prevent you from using or accessing those features.

Information We Collect About Your Usage

We may also automatically collect certain information about your interaction with the Services ("Usage Data"). We may use cookies, pixels, and similar technologies ("Cookies") to do this. Usage Data may include information about how you access and use our Site and your account, including device information, browser information, network connection information, IP address, and other information about your interaction with the Services.

Information We Obtain from Third Parties

Finally, we may obtain information about you from third parties, including vendors and service providers who may collect information on our behalf, such as:

  • Companies that support our Site and Services, such as Shopify.

  • Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide the products or services you have requested, thus enabling us to fulfill our contract with you.

  • When you visit our Site, open or click emails we send, or interact with our Services or ads, we or third parties we work with may automatically collect certain information through online tracking technologies such as pixels, web beacons, software development kits, external libraries, and cookies.

All information we obtain from third parties will be treated in accordance with this Privacy Policy. Please also see the following section, Third-Party Websites and Links.

Use of Your Personal Information

  • Provision of services and products: We use your personal information to provide you with the Services and to fulfill our contract with you, including processing your payments, preparing orders, sending notifications related to your account, purchases, returns, exchanges, and other transactions, creating, maintaining, and managing your account, organizing shipping, facilitating returns or exchanges, and other account-related features and functionalities. We may also enhance your shopping experience by allowing Shopify to link your account to other Shopify services you choose to use. In such cases, Shopify will process your information as outlined in their Privacy Policy and Consumer Privacy Policy.

  • Marketing and advertising: We may use your personal information for promotional and marketing purposes, such as sending promotional, advertising, and marketing communications via email, text message, or postal mail, and showing you advertisements for products or services. This may include using your personal information to better tailor Services and advertising both on our Site and on other websites. If you are a resident of the EEA, the legal basis for these data processing activities is our legitimate interest in selling our products pursuant to Article 6(1)(f) of the GDPR.

  • Security and fraud prevention: We use your personal information to detect, investigate, or take action regarding potential fraudulent, illegal, or malicious activities. If you choose to use the Services and register an account, you are responsible for keeping your account credentials secure. We strongly recommend not sharing your username, password, or other details with anyone. If you believe your account has been compromised, please contact us immediately. If you are a resident of the EEA, the legal basis for these data processing activities is our legitimate interest in maintaining the security of our website for you and other customers pursuant to Article 6(1)(f) of the GDPR.

  • Communications and service improvement: We use your personal information to provide customer service and improve our Services. This is our legitimate interest to be responsive to you and to provide effective services and maintain our commercial relationship with you pursuant to Article 6(1)(f) of the GDPR.

Cookies

Like many other websites, our Site uses cookies. For specific information about the cookies we use related to the operation of our Shopify store, please visit https://www.shopify.com/legal/cookies. We use cookies to operate and improve our Site and Services (including remembering your actions and preferences), as well as to generate reports and statistics and better understand user interaction with the Services (our legitimate interest to administer, improve, and optimize the Services). We may also allow third-party service providers to use cookies on our Site to better personalize services, products, and advertising on our Site and other websites.

Most browsers accept cookies by default, but you can configure your browser to delete or reject cookies through its settings. Please note that deleting or blocking cookies may negatively impact your user experience and cause some Services, including certain general features and functionalities, to malfunction or become unavailable. Furthermore, blocking cookies may not entirely prevent sharing information with third parties such as our advertising partners.

Disclosure of Your Personal Information

Under certain circumstances, we may disclose your personal information to third parties for contract performance, legitimate purposes, or other reasons as set out in this Privacy Policy. Such circumstances may include:

  • To service providers or other third parties performing services on our behalf (e.g., IT management, payment processing, data reporting and analytics, customer service, cloud storage, fulfillment, and shipping).

  • To business and marketing partners to display advertising and provide services to you. Our business and marketing partners will use your information in accordance with their own privacy notices.

  • When you indicate, request, or otherwise consent to disclosure to third parties, such as to ship products or through social media widgets or login integrations with your consent.

  • To our affiliates or within our corporate group in our legitimate interest to operate a successful business.

  • In connection with business transactions such as mergers or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), enforce terms of service, and protect or defend the Services, as well as our rights, those of our users, and others.

We disclose the following categories of personal information and personal sensitive information about users for the purposes described above in "Collection and Use of Your Personal Information" and "Disclosure of Your Personal Information":

Category Categories of Recipients
Identifiers such as basic contact details and specific order and account information Service providers and third parties acting on our behalf (such as Internet service providers, payment processors, compliance partners, customer service partners, and data reporting and analytics providers).
Commercial information such as order data, purchase information, and customer service information Business and marketing partners.
Internet or other network activity, such as usage data Affiliates
Geolocation data such as locations determined by IP address or other technical means

We do not use or disclose sensitive personal information without your consent or for the purpose of inferring characteristics about you.

With your consent, we share personal information to participate in advertising and marketing activities as described below.

Third-Party Websites and Links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to unaffiliated sites or sites not under our control, you should review their privacy and security policies as well as other terms and conditions. We do not guarantee or take responsibility for the privacy or security of such sites, including the accuracy, completeness, or reliability of the information found on them. Information you provide on public or semi-public sites, including information you share on external social media platforms, may also be visible to other users of the Services and/or users of such external platforms, without limitation on their use by us or third parties. Our inclusion of such links does not by itself imply any promotion of the content of those platforms or their owners/operators except as disclosed in the Services.

Children’s Data

We do not knowingly collect information from anyone under the age of 16 without parental consent. If you are under 16, please do not provide personal information on or through the Services. If we learn we have collected personal information from a child under 16 without verification of parental consent, we will take steps to delete that information as soon as possible.

Your Rights and Choices

Depending on where you live, you may have the right to request access to, correction of, or deletion of your personal information; restrict or object to certain processing; receive your data in a portable format; and/or withdraw consent where applicable.

To exercise your rights, please contact us at the information provided below. We will respond in accordance with applicable laws.

Data Retention

We retain personal information for as long as necessary to provide the Services and fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

How to Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

  •  info@biophenolics.com or;
  • Avinguda dels Països Catalans 162, 7-1, Reus, T, 43205, ES